Your data gathering process doesn't need to be complicated or intrusive. But as times change, it's important to make sure your data collection tactics are up-to-date and efficient. The next time your association goes to collect data from your members, incorporate these 3 methods to improve your data gathering process.
1. Make Sure you Absolutely Need It
Think about what your data is being used for. When updating your data gathering processes, it's important to consider the following: Do we still need to collect this information?
When you go to ask your members for their personal info, make sure it is relevant and will help you provide a better value for them. People dislike when companies, associations, or other organizations store a vast amount of data about them. While you'll need data in order to cater to their needs and preferences, try to identify exactly what info you need and focus on those specifics. If you collect data that ends up being irrelevant, you will only worsen your members' user experience, since your members will trust your organization less and feel like there's a bigger burden placed on them.
2. Evaluate Your Process
Is there anything your organization could be doing differently in your data collection process? If you've identified data you no longer need, determine how you can stop collecting it.
Think about how your data gathering tactics came into being. They were likely established by people who used to work at your company or association, but your methods may no longer be the most efficient and user-friendly. Several innovative associations have adapted their data systems and processes to deal with unfamiliar concerns and other things they need to be aware of.
Particularly with new efforts to gather demographic info on your members to cater to diverse needs and growing cyber secuirty concerns, many data collection processes are outdated in light of modern pressures and technology. Consider how well your techniques meet your changing needs, and update your processes as necessary.
3. Keep your Data Clean
Check your data regularly to ensure that it is accurate and well-organized. Data integrity reports, dashboards and similar features allow you to analyze if there's a problem in your data gathering process or if you're receiving incorrect information. With these measures in place, you can quickly isolate your issues and determine how to clean up your data.
When your data is accurate and well-organized, you set your association up to better achieve your long-term strategic goals. With access to the right information, you're more prepared to make well-informed decisions that benefit your members. After all, it's hard to know which direction to drive if you only have one piece of the map.
Collecting data is a necessary part of the modern world. But, there are plenty of tactics you can employ to make your data gathering process as simple and hassle-free as possible. When you make it easy for your members, you make it easy for yourself.